[photopress:chineiseit_1.jpg,full,alignright]Baidu has launched its blog search service to help Internet users navigate their way through the 20 million Chinese bloggers. Why you would want to is a question quite difficult to answer. Most blogs, being polite, are self-serving rubbish. But this is the first Chinese search service specifically for blogs, so perhaps someone will find diamonds amongst the dross. (If you are wondering why the illustration: it came up in a search for Chinese blogs illustrations.)
Yu Jun, a senior executive with Baidu, said the service was based on a database of billions of websites, including all the blogs supported by Chinese blog service providers and individual blog websites.
Baidu says the number of bloggers who use Chinese had reached 19.87 million, a 24% rise over the same time last year. The number of blog service providers rose nearly 55% in the past year to 1,460. As the largest Chinese search engine, Baidu hopes to expand its business in the growing market. But if this continues almost every Internet user will have a blog. Is there such a thing as blog saturation?
Perhaps. But it has not happened yet.
Perhaps because blogs are a statement of existence, a cry for individuality and, perhaps, immortality.
I blog therefore I am.
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