[photopress:BanyanTree.jpg,full,alignright]Banyan Tree Hotels & Resorts and Okura Hotels & Resorts have announced a strategic joint marketing alliance. The joint marketing alliance is for an initial period of three years.
All hotels and resorts from the two groups will have aligned marketing services such as joint directory production and cross-website URL hyperlinks.
Banyan Tree Hotels & Resorts will participate in the Okura loyalty programme, known as Okura Club. Banyan Tree currently operates 19 resorts primarily in Asia-Pacific and Okura operates 24 member hotels both inside and outside of Japan.
The China properties under Banyan Tree Hotels & Resorts include Banyan Tree Lijiang (seen above) and Banyan Tree Ringha in Yunnan, China. Okura Hotels and Resorts has the Okura Garden Hotel Shanghai.
Both groups present images of cultural awareness and resource conservation. Banyan Tree practices sustainable tourism and responsible development while Okura practices fundamentally similar ‘mecenat‘ philosophy, which is a French word for support of arts and culture activities.