[photopress:Bintan_Banyan_Tree_Resort.gif,full,alignright]Two of Asia’s leading hotel groups, Banyan Tree Hotels & Resorts and Okura Hotels & Resorts, have struck up a marketing partnership to boost their branding. The agreement involves taking part in each other’s loyalty programs, links to each other’s websites and cross-reservation services for four hotels from each group.
Banyan Tree has 19 resorts, mainly in the Asia-Pacific region, and Okura operates 24 hotels inside and outside Japan. The partnership is going to run for an intial period of three years.
Source: Banyan Tree