China Economic Review
Charting China’s changing economic terrain · Since 1990

Beijing announces $1 TN investment in sports industry

September 4, 2026

China plans to expand the scale of its sports industry to at least RMB 7 trillion ($1 trillion) over the next five years, reports the South China Morning Post. The move seeks to increase sporting events, outdoor activities and fitness spending to boost consumption and support local economies.

The fresh target was detailed by officials at a press conference on Thursday as part of Beijing’s 15th five-year plan for the sports sector, and the goal represents a big jump from the RMB 3.84 trillion recorded in 2024, according to the most recent data.

China’s General Administration of Sport said the country would cultivate home-grown event brands, improve the spectator experience, and use competitions to stimulate spending across dining, accommodation, transport, tourism, retail and entertainment.

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