[photopress:beinjing_olymoics.jpg,full,alignright]RNCOS’ recent market research report China Tourism Industry: New Opportunities for Growth says that the 2008 Beijing Olympics will be big. Huge.
It tells us the city is expecting a huge influx of tourists to witness the event. And, as a result, the occupancy rates are also anticipated to soar high during the games. The hotel industry has already started the preparations to improve the quality of service.
Well, yes. All of that seems very sound but the cost of the report is $1,000 which seems a little strong.
Deputy director of Beijing Municipal Bureau of Tourism, Xiong Yumai, said that the hospitality industry in Beijing has seen a rapid growth in last two years and the same pace will continue during and after the Olympics. He did indeed say that. And has said it many times.
Occupancy rates in Beijing are already high and five-star hotels, even if they charge $150 per day, are registering high daily revenue. High-end hotels have an occupancy rate of 75.3 percent. As reported earlier in this section.
Stephen C.T. Hsu, vice chairman of China Tourism Hotel Association, said the growth of market is positive and promising. We’re with him there, of course. The city is expecting around 500,000 foreign and 1 million domestic tourists in 2008. And that figure seems about right although it may turn out to be a tad of an underestimate.
We are told the Chinese government will invest excessively in the infrastructure development before the Olympic games. It already has. Indeed, it has moved at such a rate it is further ahead in preparations for the Olympic Games than any other city in living memory.
And, just for the games, there will be an increase in the the number of rooms from 90,000 to around 130,000 in star-graded hotels.
The research report also tells us:
Over the next decade, China will become the second largest travel and tourism industry in the world, after the United States.
Much of the tourist growth in Asia will be driven by China, which accounts for, by far, the highest number of visitor arrivals in the Asian region constituting almost 34percent of the region’s total tourist arrival.
The China tourism sector will continue to receive renewed support with relaxation of Government regulations following the WTO access.
There will be increased international connectivity and the setting up of top of the line hotel chains in China.
The report says information has been sourced from books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, industry news and developments and through access to more than 3,000 paid databases. Which is where we get most of our news although we get the paid databases free.
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