[photopress:amd_china.jpg,full,alignright]U.S. microprocessor maker AMD will set up a joint research center in Beijing. (The illustration is of a current establishment, not the new center.)
The new center will be in collaboration with the China Electronics Standardization Institute of the Ministry of Industry and Information.
They will together use the facility to research and develop test and evaluation technologies of integrated circuit and central processing units. And although phrases like that are frightening to contemplate this engine power that is driving the computer, internet and mobile phone (and new areas to come) revolutions.
Dirk Meyer, president and chief operating officer of AMD said, ‘China is one of the engines driving AMD’s global evolution and today’s announcements reflect our commitment to and belief in the future of China and its strong technical community.’
Which sounds like standard PR-speak but the truth is there. China is one of the biggest customers in the world of electronics and it is one of the world’s power-houses. AMD is committed to being right there in the center of the action.
AMD told China Daily last year that it expects China to become its single largest market by 2009.
The company has a research and development center in Shanghai and an assembly and testing plant in Suzhou. In 2005, it transferred its technologies in industrial microprocessors to the Peking University, Beijing, as part of its cooperation with local industries.
The future looks promising. Simon Ye, an analyst with U.S. IT consultancy Gartner said, ‘We expect AMD to gain market share in China this year.’
Source: China View