Blizzard Entertainment is returning to China in the coming weeks after the US video gaming giant resumed a partnership with NetEase following a high-profile bust up last year, according to a local media report, reports the South China Morning Post.
Hangzhou-based game publisher NetEase will announce the official return of Blizzard to China by the end of March or in early April, and NetEase’s Guangzhou unit and its studio ThunderFire will respectively handle the operations and marketing of Blizzard’s games in the country, according to a report by media outlet CoreEsports.
The revival of Blizzard’s partnership with NetEase would let the US developer back into the world’s largest video gaming market by revenue, after an absence of over a year.