China Auto Logistics is moving closer to its goal of establishing a ‘national’ website serving China’s domestic automobile purchasers and dealers. China Auto Logistics is one of China’s leading automobile importers, a top provider of one-stop auto logistics and dealer financing and the originator of two leading automobile websites.
Now it has announced the launch of its eleventh website in Kunming, capital city of Yunnan province in China’s southwest.
Long considered a relatively remote backwater city economically, Kunming was known mainly as China’s largest grower and supplier of flowers.
It is now rapidly emerging as a strong economic center with a population of nearly seven million, in a province (Yunnan) with more than 45 million people, that has become a key link to China’s Southeast Asian neighbors, and the expected home by 2010 of China’s fourth largest airport.
MSNBC reports that coupled with this new dynamism has been a growth in the city’s automobile purchases, which have exceeded 18% annually — this compared to a national average of approximately 10%.
This has brought the privately-owned auto rate in the city to about 26% — double the national rate — with more than one million motor vehicles.
Kunming recently was ranked ninth overall in China in this category. At the same time, reflecting growing Internet usage in the city, Kunming is being widely blanketed with Wi-Fi connectivity.
‘We see Kunming as a very exciting place to be,’ stated Mr. Tong Shiping, CEO and President of the Company, ‘providing a growth opportunity not only in Yunnan, but in much of neighboring Guizhuo province as well.’
He said, ‘The critical 18 year old to 55 year old user group we are targeting is now spending roughly 44% of its spare time browsing the Internet, which according to recent research this compares with about 30% worldwide.
Significantly, we also are seeing more than 50% of car buyers doing research online before they visit their local auto dealers. In this growth environment, the opportunity to expand our Company’s reach and profitability is very clear.’
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