China's Changfeng Group Co will take four vehicles to the North American International Auto Show in Detroit in January, the Wall Street Journal reported. The move is aimed at jump-starting an incursion into the North American market. This will be the second time in as many years that a Chinese company has used the largest auto show in the US to introduce products and gauge reaction. Geely Automobile Co brought a compact sedan to this year's show. The company will display two SUVs and two pickups sold under the name Liebao or cheetah. This will be the first time Changfeng ventures to a show outside China in an effort to boost the company profile among Chinese buyers who prefer foreign brands.
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