The distributor of educational resources through both online systems and on-site cram school programs has already executed an aggressive acquisition strategy in its home base of northeast China, and is now looking to take the campaign national.
The company, which has shares trading on the US over-the-counter market, had a first quarter net profit of $1.9 million, up 91% from a year earlier, on revenue of $4.1 million.
China Education Alliance, which also offers occupational and vocational training as well as foreign language study, sees traditional brick-and-mortar learning institutions as one of the most effective methods for promoting its brand.
Yu Xiqun said, ‘To be a national presence, we cooperate for joint brand promotion with educational institutions. For example, we have a joint promotion tie-up with Beijing Normal University. We have also made similar in-roads with schools in Shanghai, Shenyang and other parts of northeast China’s Liaoning province.’
Much more on this HERE.