Credit Card Holders not only instantly become the Gloria Partner Program member but also can enjoy the benefits and services provided by China Merchant Bank.
While the users of these cards get some discounts, it is unlikely that this is initially going pull in an immense number of consumers.
Yes, there are award points and special offers but it comes down to the fact that Gloria Hotels & Resorts only has a portfolio of 16 properties in China with something around 4,500 rooms.
That does not make a major market in credit card terms especially when the local feeling — it is changing fairly rapidly — is somewhat against credit cards.
Gloria Hotels & Resorts hopes to own a portfolio of 25 to 30 management contracts within the next 5 years by which time the resistance against the use of credit cards, judgng by current trends, will have evaporated to a very large extent.
Source: China Newswire