Feng Xiaoning, the Chinese film director, said that "Avatar" took the whole world by storm with its 3D technology. And thus, he said, it put pressure on those Chinese films that were lagging behind their American counterparts.
New Kerala.com reported that Feng Xiaoning said, "Chinese films don”t need to blindly take ‘Avatar’ as a gauge. And please believe in the diligence and ingenuity of Chinese filmmakers." But he accepted that it would be another ten years before they had the technology to make films such as "Avatar."