[photopress:personal_pets_mice.jpg,full,alignright]China is to develop its MICE market where MICE stands for meetings, incentives, conferences and exhibitions. (Do not confuse these MICE with the mice shown in our illustration which are to be used to test the food at the 2008 Olympics.) As China is the third largest business travel market in the world there is a very considerable potential for more MICE.
Two events will help push this ahead.
IT&CM China 2007 will bring 1,500 delegates to INTEX Shanghai. The odd initials stand for Incentive Travel & Conventions, Meetings Asia and this will be held in Shanghai from 23 to 25 April 2007. It will be selling China to the world and the world to China. The 6,000 square meter venue has enough space for 300 standard booths. At the moment it looks as though this monster cheese trap will bring MICE buyers from 22 countries making it over a thousand delegates.
At the same time there will be CT&TW China 2007. Those initials stand for Corporate Travel and Technology World which you already knew but it had slipped your mind for the moment. That is running at the same time in the Millennium Hongqiao Hotel.
TTG Asia Media managing director Darren Ng said, ‘You can look at both trade events as coming together into China at the most opportune time. Many see IT&CM China 2007 as a golden gateway to cultivate China’s buoyant MICE industry. Similarly, they are a great opportunity for China suppliers to reach local and international MICE buyers.