In China 3G – or whatever you want to call it – is simply not selling enough. Now one of the three operators, China Unicom, is slashing its rates to encourage the customers to make the change.
If you say 3G subscriber numbers trebled in the year to October it sounds great. But this is two years after the launch and that is about 5% of the potential users.
Unicom, second-ranked in 3G and overall mobile numbers, has cut the minimum monthly fee for its new service by more than 50%. The lowest monthly 3G tariff is now RMB46 (US$6.9), down from RMB96.
The aim is to encourage users to test the new offerings at low cost and then, hopefully, upgrade to higher end plans in future.
RethinkWireless reports that Unicom is clearly chasing market share and it can boast that it has 30% of the current 3G base. But it still has a long way to go.