The National Tourism Administration has set 2010 as the Year of World Expo Tourism. The CNTA is planning to hold several campaigns to promote China’s World Expo around the world.
Shao Qiwei, Director of China National Tourism Admin., said, "For the inbound tourism sector, we need recovery. For the domestic travel market, we need expansion. So we need to seize the opportunity, and work with other tourism markets around the globe."
The Administration is planning to use the World Expo as the tourism theme overseas.
CCTV.com reports the Shanghai World Expo will open on May 1st and run through October 31st. It is expected to draw 70 million visitors, 3.5 million of them from overseas.