Dolce & Gabbana’s public relations nightmare raged on overnight with many of China’s leading online shopping platforms removing the Italian brand’s products from their listings.
NetEase and Kaola were the first to announce that they will stop stocking D&G goods. Searches by Caixin found that market giants Tmall and JD.com had also delisted all products with the label. Cross-border shopping site Yangmatou said in a notice that it had struck 58,000 D&G items from its platform.
D&G ignited a fierce backlash from the Chinese public earlier this week with a controversial ad campaign in the run up to a highly-anticipated Shanghai fashion gala – now cancelled. Problems were compounded when screenshots of company founder Stefano Gabbana’s Instagram conversation with a fellow user showed the fashionista using highly derogatory remarks towards China.
Chinese state media joined the chorus of condemnation on Thursday. The People’s Daily described the incident as D&G “inflicting humiliation on itself.”
“Chinese have always welcomed foreign companies, but that doesn’t mean it is without a bottom line.”