[photopress:Perfect_World.jpg,full,alignright]According to a report by the Publishers Association of China released at an expo on digital products in Shanghai, the China computer game makers swept forward with exports reaching $35 million and also expanded its share of the domestic market, accounting for 64.8% last year. Mainly we are talking about MMORPG (which, as you will remember, stands for Massively Multiplayer Online Role Playing Games)
The fifth session of China Digital Entertainment Expo and Conference (known as Chinajoy which is a name to be savored), co-hosted by the State Press and Publication Administration (SPPA) and Shanghai Municipality, this month underlined the growth of the new industry, especially in exports.
In a sense China has an unfair advantage with its long history, plentiful legends and landscapes. They all lead to a high success rate in Asian markets.
Lei Jun, CEO of Kingsoft, one of the major game makers, said, ‘Chinese games have bright export prospects because we have a host of competent programmers and graphic designers. The Chinese symbols and themes are really attracting foreigners.’
Kingsoft pioneered Chinese on-line games in the global market with Swordsman, which has taken off in Vietnam, Malaysia and Singapore.
Experts attribute its success from the way it combines traditional Chinese attributes of chivalrous swordsmanship and superb martial arts.
Last year, Perfect World (a scene from which is our illustration) entered Japan with a contract worth $2 million, setting a record for China’s on-line games sector.
Liu Binjie, head of the SPPA, said, ‘China is becoming the biggest market for on-line games, and is expected to become the focus of the international industry.’
Source: People’s Daily Online
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