One of the industries that has been hardest hit by the economic downturn has been the logistics industry. The industry is fully tied to how quickly the global economy can rebound.
1. Defensive — Cope by employing quick-win solutions.
2. Rebuild — Establish market presence by strengthening capabilities.
3. Attack — Expand business to prepare for next stage of growth by employing structural improvement.
All Roads Lead to China states that this is an interesting analysis of the situation, one that encompases a number of the various players.
Hug for warmth — Medium-sized players develop informal/ formal ties that enable them to weather the storm.
Park and wait it out — Many smaller firms will be parking their truck and picking up a new line of work until the storm clears.
Roll over and die — It is an unfortunate reality, but a lot of groups — especially those who were reliant upon an industry that has been heavily hit, are going to find times too difficult to survive.
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