iQiyi’s net profit sunk 81% in 2025, reports Caixin. This comes as the Chinese video-streaming company grappled with a shortage of blockbuster titles and intensifying competition from short-form video platforms.
The Nasdaq-listed firm reported a 7% decline in full-year revenue to RMB 27.3 billion ($4 billion). All major revenue streams contracted in 2025. Membership services, the company’s largest source of revenue, fell 5%, while advertising revenue dropped 9%.
The downturn was driven largely by an underwhelming content lineup that failed to replicate earlier successes. iQiyi placed four titles among the top 10 new dramas by effective playback volume in 2025—more than any rival platform—but failed to secure a top-three position, according to consultancy Yunhe Data. Competitors Youku and Tencent Video swept the top three spots.