Huaxi, the richest village in China, purchased two helicopters in November this year to boost tourism after the government said it would open low-altitude airspace to private planes.
The two helicopters – one manufactured by McDonnell Douglas and one by Eurocopter – cost almost RMB90 million (US$13.56 million).
Besides private aircraft, China’s enthusiasm for premium cars also grew at a fast pace this year. "Lexus sales are booming," said Geng Shiwen, sales manager at Suzhou Lingtong Lexus Auto Sales.
Norbert Reithofer, chairman of BMW, said sales of premium cars will account for 7% of China’s overall auto sales this year, up from 2-3% in recent years.
According to a study released by Bain & Company in November, Chinese shoppers spent RMB68.4 billion (US$10.2 billion) on luxury goods in 2009.
English.cri.cn reports that China’s consumer luxury goods market is outpacing every other luxury market in the world, with an estimated growth of 23% this year.