Internet controlling group Icann’s aim to allow web addresses in Chinese characters has turned out to be unpopular with China’s main internet sites.
The Chinese internet has around 338 million users, who are now used to spelling domains in English characters although not always in English words.
The problem may be cyber-squatting, which has already embroiled some Chinese sites in legal battles.
Video website Tudou.com said it has no immediate plans to buy a Chinese domain, as most of its clients are used to spelling its domain in English, and Tudou is easy to remember.
Chinese sites often use the Roman letter-system for domain names like 51job.com, which in Chinese sounds like "I want jobs".