A survey by global marketing research firm ACNielsen shows that Chinese shopper confidence remains strongest in the East. It also shows that due to increasing optimism in job and financial prospects, the nation’s middle and western regions are getting increasingly upbeat as well.
ACNielsen questioned more than 3,000 shoppers across China, discovering that, during the third quarter, consumer confidence rose 12% to 101% compared with the second quarter.
Consumers in western and central China recorded the greatest lift – 8% higher than the second quarter – but shoppers in the west remain noticeably less optimistic than in other areas.
The survey also found that the rebound in consumer confidence has not had much influence on saving habits.
China View reported that despite the fact that almost nine out of ten Chinese consumers believe the nation is out of the recession, more than half continue to put spare cash firstly into savings, followed by investing in their children’s education and purchasing new clothes.