Chinese dating site Jiayuan.com (DATE.NASDAQ), frequently referred to as “China’s Match.com,” opened flat after it listed on the NASDAQ exchange yesterday, Dow Jones reported. The company’s shares opened at US$11 per share, on par with its initial public offering (IPO) price and sold nearly 7.1 million shares within a narrow range of that price. Beijing-based Jiayuan claims to be China’s largest online dating site, and independent research shows it took 44% of the money spent on online dating services in China in 2010. It had 40.2 million registered users, 4.7 million of them active, as of the end of March. Net revenues rose 162% to US$25 million in 2010 as the website attracted more paying users, including more VIP customers who pay higher fees for advanced services like unlimited messages and personalized search services. The company narrowed its net loss to US$1.3 million, down from US$8.7 million, but it warned that competition in the sector is increasing due to low barriers to entry. At the end of 2010 there were more than 50 online dating sites in China.