Soccer David Beckham and actors Sean Connery and Keanu Reeves are being illicitly used to promote a sex drug in an advert being shown on TV stations around China.
Footage of Beckham in action and with his wife Victoria is used in the advertisement for the Viagra-style pills called USA Selikon with Chinese voices dubbed onto the film to show the star apparently endorsing the product.
In the 30-second video, Beckham appears to say: ‘Want to know how I can keep being strong and running on the football field? USA Selikon capsules help me a lot.
‘It’s also the secret weapon with which I can satisfy Victoria.’
Actor Sean Connery says: ‘I turned 70 this year. But with the help of USA Selikon capsules, I was praised by Barbara that I’m still THE James Bond, forever 25.’
Another clip shows Keanu Reeves giving an interview to camera in which he appears to say:
The Sun Herald in Australia reports a sales manager for the drug manufacturer told Saturday’s South China Morning Post in Hong Kong the advertisements had been approved by authorities and broadcast in cities across China.
Viewers in China appear to have been taken in by the bogus adverts, with people poking fun at the celebrities on online forums for appearing to be reliant on China-made sexual aids.
It is not the first time celebrities have been used to promote health products in China, where taking legal action to prevent image abuse can be a lengthy and complex process.