Dell aims to spend as much as US$250 billion in China over the next 10 years on procurement and other investments to get a bigger share of the mainland PC market.
Speaking at the Reuters China Investment Summit, Amit Midha, Dell’s head of Greater China and South Asia, said Dell is on track to spend US$25 billion in China this year.
"China, all of a sudden, is starting to become the centerpiece for us," he said. "This is going to be a battle royale. This is not for the faint-hearted, and it’s only the first innings of a very long game."
English People’s Daily Online reports that Dell is now the number 2 PC brand in China with a 9% share in the third quarter, ranking behind Lenovo’s 27%, according to figures from research firm Gartner.