DHL Express is launching a new advertising campaign focusing on its unique knowledge of markets worldwide. Ken Allen, CEO of DHL Express, presented the new ad campaign at a press conference in Beijing.
In China, the campaign will be focused on the theme, "No One Knows China Like We Do." It includes TV, print and online ads and below-the-line promotion to communicate the “No One Knows” message to decision-makers in high-potential industries and the daily end-consumers.
Online media will be one of the important channels of the campaign.
According to Logistics Week, Jerry Hsu, president of DHL Express Greater China Area and executive vice president of Deutsche Post DHL, said at the launch: "DHL was the first international express company to begin operations in China, and our 24-year successful developments in China have certainly proved that no one knows China like we do."
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