An Eurail Pass comes in many different forms. But, basically, you pay a lump sum for a pass which lets you travel anywhere in Europe – except the UK which will have nothing to do with it – on the card. You can work it out it is slightly more expensive than cheap charter flights but the convenience of travelling directly from the center of the city to the center of another city and the space and comfort more than makes up for it. It is not now the great bargain it once was but it is still a very civilized way of travelling around Europe.
Now Eurail Group wants to bring in the Chinese traveller in Europe. (Note there is absolutely no suggestion that the network in China will be covered by the pass. This is selling to pass for travelling around Europe to travellers from China.)
The number of Chinese travellers using Europass increased by 25% in 2008. And the 2009 figures should be better.
According to Zhu Shanzhong, from the China National Tourism Administration "China remains Asia’s largest source of outbound tourism and exceeds the average world level." Thus the Eurail Pass will be heavily marketed in China.
PRNewswire reports that Ana Dias e Seixas, Eurail Group’s Marketing Director, said, "China is one of the most important new markets for Eurail and shows huge potential."
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