The newest luxury hotel in Beijing is using Twitter to reach the city’s community. Whether a hotel should be looking for Twitter using clientele is an interesting question. On the other hand, the Queen in England Tweets — if one can be excused the impertinence — so it must be OK.
The Fairmont Beijing thinks that pushing its product is the way to go. It may be in for a sad surprise.
Market research-company Nielsen Online says Twitter grew by 1,689% from February 2008 to February 2009 andhas become something of a social networking phenomenon. True. But it has not become an advertising medium and Tweeters resent companies that use it in that way.
@beijingfairmont,the handler code for Fairmont Beijing, joined the Twitter community with an active focus on discussing its various passions; be it food, wine, spa, travel or anything that is eco or environmentally friendly ‘tweets’.
Trudy Moreno, Director of Sales and Marketing, said, "We are grateful for the support of the Twitter community, and for their interest in following our journey towards the opening of the first Fairmont hotel in China."
The hotel in Beijing’s Central Business District or CBD is inviting Twitter Citizens or Tweeple to join them for the countdown updates towards the launch of the beautiful luxury hotel by simply searching for the hashtag #Countdown.
4Hoteliers reports that for over a century, Fairmont Hotels & Resorts has been primarily been operating within the North American marketplace. Perhap commercial tweeting is more acceptable there.
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