[photopress:hotels_Beijing_Wangfujing.jpg,full,alignright]The Beijing Olympic Games are sparking fierce competition among hotel groups.
The US-based Hilton Hotels, which has five properties in China, hopes to have two more open by the end of July.
Marriott International has opened three hotels in the capital under the JW Marriott, Courtyard and Ritz-Carlton brands and increased its Beijing portfolio to seven. It is preparing to open two more, a Renaissance and a Marriott, in July.
InterContinental Hotels Group says eight more of its hotels will open this year in Beijing. The group already has nine hotels in Beijing.
Besides the new openings, many existing upscale hotels in Beijing, including New World Jing Guang Hotel, China World Hotel Beijing and Shangri-La Hotel Beijing, have redecorating and or expansion work scheduled for completion before the Games begin on August 8.
Lin Yuan, director of sales and marketing with Novotel Beijing Sanyuan said, ‘The Olympics is absolutely a golden opportunity, nobody would like to miss promoting themselves.’
There will be about 50,200 athletes, international workers, journalists, sponsors and their business clients who will be accommodated by 112 local hotels.
However, no hotel group is banking on just the Olympics. Sustainable economic growth is their goal.
[photopress:hotels_shangri_la_beijing.jpg,full,alignleft] The Beijing Tourism Bureau believes the number of overseas guests will grow at around 30 to 60% annually, rising to a peak in 2010, and the average occupancy rate will increase to more than 72% in 2009. A lot of hoteliers are praying that the Bureau’s projections come to fruition.
Source: China Daily