Ford targets Chinese market with five new models

At an event in Chongqing on Tuesday, Ford Motor Co. revealed five new models targeting China’s domestic market, reports Reuters, in a bid to reverse lagging sales figures in the country.

The five new models are the first instalment of a programme to launch 50 new or redesigned cars by 2025. Yesterday’s models, all either hatchback or sedan, are expected to go on sale later this year.

“These launches a testament to Ford’s ongoing commitment to China’s critical midsize car market,” said head of Ford’s Asia-Pac operations Peter Fleet.

Ford’s presence in China has been disappointing in recent years. Last year the automaker’s sales fell 6% despite the Chinese market growing by 3%. The slump has continued into 2018, with Ford’s China sales down 23% in January and February.