Ford saw a 26% year-on-year drop in its sales in the world’s largest auto market during the first six months of 2018, the Wall Street Journal reports, with the latest round of the trade war threatening to harm business further.
Despite a 5.6% increase in China’s auto market during the period, Ford’s popularity continued to falter amongst Chinese buyers. Of the 14.1 million vehicles sold from January to June, only 400,000 were Ford models. US rival manufacturer General Motors posted record first-half sales of 1.84 million vehicles.
The second half also appears bleak for Ford. As part of its package of retaliatory tariffs on US imports, last week Beijing imposed a 40% tariff on American cars shipped into China, which could damage Ford’s only growing business – its Lincoln premium brand, many of which are still made in the States and sent overseas.