Singaporean entrepreneur, Ted Fang believes in a new breed of hotels which will be called ‘designer hotels.’
Fang made his mark in the hotel industry when he acquired the master franchise of Day’s Inn hotels in China (including Greater China) in 2003. The Day’s Inn brand has 58 hotels in the three and four-star category in China. Now the emphasis will be on launching a chain of ‘designer hotels.’
Hospitality Biz India reports that Fang, who runs the company Frontier Group with his brothers Harry and David Tan, said, ‘Our idea of a designer hotel is a cross between a boutique and a luxury hotel. Unlike a typical boutique hotel with about 50 rooms, we’re aiming for at least 100 rooms with designer fittings created by international designers.
‘But although it is designer, it won’t be a six-star super luxurious offering. Instead our target market really would be a hip business traveler who doesn’t want to live somewhere too staid and wants something that is comfortable yet fashionable.
‘Imagine a W Hotel but less pricey and more functional and you pretty much get the picture.’
The illustration is of the Days Inn Forbidden City Beijing which is located in central Beijing, adjacent to the Forbidden City. If you use that as a base measuring makr you can get an idea what the new designer hotels could be like.
This new brand of hotels marks the company’s first move to create a completely new brand separate from the already established name of Day’s Inn.