[photopress:FT2.jpg,full,alignright]Casting aside, for the moment, the mantle of dispassionate observer.
The videos on the site listed below are totally wonderful. Anyone thinking of doing business in China who does not view them is making a terrible mistake. I have watched them all, at least twice, and I have learned much.
Yes, writing is an excellent way of communicating. Video another.
In these videos, the settings are simple, the quality excellent and the speakers nothing less than superb.
The series is called Growing Business Opportunities in China and in the first CEIBS professor, Willem Burgers, starts by discussing marketing in China and turned several of my preconceived, and totally erroneous, preconceptions, on their head. The series is free. As at no charge. At least, as far as I could tell. No one asked me for money.
In the second partProfessor Arthur Yeung discusses how to manage, recruit and retain the best talent and executives in China. In part three Professor Henri-Claude de Bettignies discusses dealing with business dilemmas in China.
In the fourth, Professor Juan Antonio Fernandez examines what leadership styles get you the best results in China. In the final installment, Jack Ma, Alibaba.com CEO, discusses being an internet entrepreneur in China.
Taken as a whole they are quite remarkable. You can always expect the Financial Times to be a class act and here, it is working with CEIBS which has a similar reputation. The result is compulsive viewing. Anyone who wants to do business in China and who does not view them is making a terrible mistake. They are, yes, a strong demonstration of how the MBA could go partly on-line.
Source: Financial Times