HEC Paris in Europe and Tsinghua School of Economics and Management in China have joined forces to conduct an in-depth investigation of Chinese companies’ internationalization process during the last twenty years.
The HEC-Tsinghua research project on ‘Chinese Multinationals’ took three years for twelve experts from both schools to collect the data in China and in Europe from twenty leading Chinese companies. These companies are operating in a variety of economic sectors.
Professor Quian Yingyi, Dean Tsinghua School of Economics and Professor Jean-Paul Larçon, Senior Associate Dean HEC Paris have presented the results of this research at the Shanghai Management Development Week.
The book, Chinese Multinationals, just published by World Scientific Publishing, examines in detail the extraordinary saga of Chinese well known national and international champions such as: Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech (Tsinghua Tongfan), Petrochina, TCL Multimedia, Tsingtao Brewery, Wahaha, and Wanxiang.
The book, which includes a foreword by Liu Chuanzhi, Chairman of
Lenovo, provides a comprehensive overview of their international
marketing strategy, branding policy, acquisitions abroad, technology-based strategies, international organization, and international human resource management.
Title: Chinese Multinationals, J-P Larçon (Ed.), World Scientific Publishing Company (2008)