Google to tap Chinese-language advertising

Google opened a Chinese-language version of its advertising service AdWords, offering specialized advertising services in either simplified characters (used in mainland China and Singapore) or traditional characters (used in Taiwan, Hong Kong and Macau).

AdWords uses a system in which advertisers bid to place advertisements on pages linked to keyword queries. The ads appear within Google search results. Google said it was aiming to capitalize on the flourishing Internet sector in China by offering advertising opportunities in the language and character system with which Chinese users are most comfortable.