Hilton has signed an agreement to manage the Hilton Hangzhou Qianjiang, China. Opening in the first quarter of 2014. The 300-room hotel will be the first Hilton hotel in Hangzhou. Our illustration shows a famous beauty spot in the area.
It is important to understand that Hilton manages the hotel and lends its well known and very marketable name. Plus, and this is extremely important, it makes the hotel part of its total marketing package. Difficult to put a figure on how many customers this brings in but well over 40% and possibly much, much higher.
The main risk is carried by the owners, in this case Zhejiang Huafon Real Estate, which is a joint venture including Huafon Group, Dicara and Zhejiang Zheshang.
The Hilton Hangzhou Qianjiang will be in the 200-meter high Dicara Golden Tower Qianjiang New City of Hangzhou. Qianjiang New City is planned to become a new Central Business District.
Hilton now has management contracts for 28 hotels in China, which are under development and will join the more than 500 Hilton hotels in 76 countries around the world.
Hotel Online points out that Zhejiang Huafon Real Estate Development is China’s largest polyurethane product manufacturer. Not a fact that is widely known in hotel circles.
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