With a possibly rightful claim that it is the world’s most recognized hotel brand, Holiday Inn Hotels & Resorts, has been named the Best Mid-Market Hotel Brand in the World and Best Mid-Market Hotel Brand in Asia Pacific at the Business Traveller Asia Pacific Awards. This is its eighth successive year for winning this title.
The Business Traveller Asia Pacific Awards reflect the views of frequent business travelers who take part in its annual survey of travel-related services. The survey results are independently analyzed by global market research company Synovate.
In October 2007, IHG announced the $1billion relaunch of the Holiday Inn brand. The brand is being relaunched to create a more contemporary brand image, enhance quality and drive consistency across all hotels worldwide.
Holiday Inn was launched in 1952 — the name was taken from a woeful film starrig Bing Crosby — and there are currently over 3,200 Holiday Inns globally, including 108 in Asia Pacific.
Holiday Inn is the largest hotel brand in China.