[photopress:miss_hooters.jpg,full,alignright]US restaurant chain Hooters, famous for its spicy chicken wings and busty waitresses in skimpy orange runner shorts (a sort of schoolboy fantasy serving food) is opening another two restaurants.
The chain targets mostly male customers who are somewhat childish in their dealings with the opposite sex. It calls its female servers ‘Hooters Girls’ and opened its first branch in China three years ago in Shanghai.
Hooters plans to open two new outlets — one in Beijing and one in the eastern historical city of Suzhou — before the end of the year to attract businessmen and expatriates. The fact that, almost by definition, the restaurants uses sex as the main attraction is not mentioned in the official publicity.
The Beijing outlet, near the Workers’ Stadium, will open first in the first half.
The Atlanta-based company, established in 1983, also plans to open a Hooters restaurant in Suzhou, near Shanghai, although it has not decided on the exact location in the city. Hooters made its debut in China in 2004 with a restaurant in Shanghai. Last April, the company opened its second outlet in Shanghai in the Pudong New Area.
Each of its outlets in Shanghai and Hangzhou currently employs around 10 Hooters Girlswho can earn about RMB3,500 a month. The company is also hiring part-time waitresses- mostly university students with fluent English — for about RMB2,000 a month. In comparison, a McDonald’s waitress in Shanghai earns about RMB1,000 to 1,500 a month.
The company currently owns or franchises some 435 restaurants in more than 20 countries.
Source: The Standard