[photopress:MBA_IE_business_school.jpg,full,alignright]IE Business School will hold a four-day executive program ‘China: an Inside View’ in Beijing from March 31 to April 3.
The academic sessions will be led by faculty members from both IE Business School and Cheung Kong Graduate School of Business (CKGSB). The program combines in-depth lectures on China-specific business topics by prominent experts along with company visits. Among other topics, participants study how the presence of Chinese firms in the world market will change global competitive dynamics.
Doing business in China without local knowledge can be a disaster.
International companies know they must be involved in China if they are to be a global success as China becomes the fastest growing market on the planet. But they need local knowledge and this program will show how to get it. The program is also to help CEOs and executives looking to enter the Chinese market to understand how to seize the opportunities and be aware of the challenges while adapting to a business environment that is very different to their own.
[photopress:mba_elena.jpg,full,alignleft]According to Ms Elena Escagedo, seen here, the Director of Open Programs which is part of Executive Education programs in IE, ‘The program puts a focus upon ramifications for foreign companies by the rise of China and Chinese companies in the international business arena and it has been designed for executives who are interested in initiating business in China or who are seeking to improve their current business relationships in the country.
Participants will receive an overview of the political, legal, social, and above all, business contexts in China. Participants include CEOs, managing directors, general managers, chief representatives, country heads, functional directors, and international business development managers, among others.’
Seems an excellent idea.
Source: IE Business School