[photopress:katherine.jpg,full,alignright]Starting next year Intel China will be directly linked and subordinate to the company’s headquarters in the United States instead of being a unit within the Asian Pacific region. No other region has this distinction.
This, of course, seems a totally logical move given the size of the market. Yang Xu, vice president of Intel Corp and the general manager of the Asia Pacific region, said, ‘This is part of efforts to deepen the cooperation between Intel and local information and electronic industries. We aim to boost research and renovation of home-grown IT technologies in China.’
And, he might have added, that as a single market China leads the 13 other countries and regions in the company’s Asia Pacific region by a considerable margin being the second largest market in the world. But that is not what you say at press conferences unless you wish to annoy other nations.
Yang Xu said, ‘The newly-established reporting region, including China’s Hong Kong area, will have its independent sales and marketing system and strategy.’ Which is, again, fairly understandable.
Will this have any direct results? There are suggestions of faster services but probably the most important result is hammering into the minds of Intel executives that China is where the action is if it wishes to expand. True, in its time Intel has invested US$1.3 billion in China and has been there for 21 years on and off. But the most important part is mindset. China will not be thought of as an adjunct of the Asian region. China will be thought of as China.
If you are wondering why this article is illustrated with a picture of Chen Fang at the China Intel Research Center the reason is that photographs of computer chips are extremely boring. Chen Fang looks better than any chip.
Source: Shanghai Daily
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