[photopress:hotels_teatree_spa..jpeg,full,alignright]InterContinental Hotels Group has announced plans to open 30 Tea Tree Spas in the next two years, tripling the group’s current network of Tea Tree Spas around Asia.
More than half of the new Tea Tree Spas will be located in China, where consumer demand for a spa experience is increasing dramatically. (Possibly due to the efforts of the excellent magazine SpaChina with which we are closely associated.)
Gregory Payne, spa director, IHG Asia Pacific, said ‘IHG spoke to 18,000 customers in all major markets worldwide, and we are using the knowledge gained to differentiate our spas and brand through innovation and improved experiences. Insights from the survey — the industry’s largest-ever hotel customer research exercise — have helped to align our services more closely to the needs of our customers.’
IHG is establishing two centers of excellence in Shanghai and Beijing to train and upgrade the skills of therapists.
The new Tea Tree Spas offer up to 15 treatments to cater to the varying needs of customers. A series of express treatments, where two therapists work together to provide facial, hand and foot pampering simultaneously in just 30 minutes, maximizes results for business customers pressed for time. (There is plainly a conflict of ideas inherent in this sentence.)
Ultimate indulgence packages such as the 150-minute Tea Tree Signature Experience combines the lot to provide relief to individuals and couples on holiday.
Source: Hotel News Resource