China Economic Review
Charting China’s changing economic terrain · Since 1990

Jaguar, Land Rover explore China tie-up with Great Wall

February 22, 2011

Tata Motors’ (TAMO.BO) Jaguar and Land Rover unit is exploring the possibility of a tie-up in China with Great Wall Motor (2333.HK), Reuters reported. “The two companies are exploring opportunities for a cooperative effort. Senior executives of Jaguar and Land Rover came over and visited our plant earlier this month,” a Great Wall executive said. The deal would see Jaguar and Land Rover belatedly entering a market where many other global brands have already established manufacturing arrangements and achieved stellar sales. Great Wall currently manufactures mass-market products, including both sedans and pickup trucks, and as such, the deal would seem to be complementary for the firm. From the Jaguar and Land Rover perspective, a tie-up would provide access to the world’s largest auto market and help solidify long-term growth, according to industry insiders. No final decision on the potential deal has yet been made.

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