Chinese carmaker Geely Automobile (0175.HKG) intends to start exporting autos that it develops with its Volvo unit to the US by 2016, Bloomberg reported, citing Geely CEO Gui Shengyue. The Chinese automaker is banking on Volvo’s reputation for safety and reliability to help it compete in developed markets, after a previous attempt to break into the US failed because of a lack of consumer recognition and confidence. “Our acquisition of Volvo enhanced our image and overseas consumers are seeing us as an international company,” Gui said last week.
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