[photopress:kempinski_lufthansacenter1_1_2.jpg,full,alignright]The Kempinski Hotel group is moving to be a serious player in the Chinese market. Kempinski started in China in 1992 with the Kempinski Hotel Beijing Lufthansa Center. Since then the group has opened a further five hotels in major Chinese cities and one resort destination. Between now and the end of 2009 another nine Kempinski hotels are scheduled to open in Huizhou, Qingdao, Shanghai, Shenzhen, Sanya, Tianjin, Urumqi, Wuxi and Yinchuan.
Kempinski is arguably the oldest luxury hotel collection in the world having acquired its first property in 1897. Kempinski Hotels now owns and operates an international portfolio of 52 hotels and China is it major growth areas.
Kempinski’s Senior Vice President for China, Rene Schmitt, said, ‘China is simply on a different scale to other countries and it is very attractive for business and investment. We initially targeted China’s largest cities, with over ten million inhabitants, to establish Kempinski’s brand and reputation in the country. We can now start targeting cities with more than two million inhabitants, as this is where the growth is forecast for the next decade.’
Source: Travel Daily News