As part of a general hotel boom Langham Hotels will invest more than $1US billion in China over the next five years. Winnie Tang, director of public relations (China) of Langham Hotels said the funds will be used to open new hotels, redecorate existing hotels and acquire other hotels in China.
Langham Hotels will open 15 new hotels in China in the next five years.
The company intends to enter Hangzhou, Suzhou, Xiamen, Chongqing and Chengdu.
Earlier, Langham Hotels launched a boutique hotel in Shanghai under its brand — the Langham Yangtze Boutique shown in our illustration — becoming what is claimed to be the first five-star boutique hotel (a new definition which, as yet has not won universal acceptance.)
The company has plans to open two more hotels in Beijing in 2010 and one in Guangzhou City of Guangdong Province in 2011.
China’s hotel market is seen as promising despite the global economic recession. The magazine Hotels reported that last month InterContinental Hotels Group announced plans to open another 100 properties in the next two or three years and France-based Accor said in March it would double the number of hotels under its management in China before 2011.