At a press conference, it was called "match made in heaven," although heaven must wait for labor groups, shareholders and the US Department of Justice’s antitrust division. But it will almost certainly happen.
Shashank Nigam, Singapore-based chief executive of SimpliFlying.com, an aviation blog and airline brand consulting firm, said it is unlikely the merged entity will, at least initially, be a serious threat to Asia-Pacific heavyweights such as Cathay Pacific Airways and Singapore Airlines. He said, "In order to have any chance of racing against Asian carriers, the new airline will have to drastically up its game in terms of service, product and brand strategy."
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