Chinese personal computer manufacturer Lenovo wants to concentrate on growing its desktop business in India.
Towards this end, it is expanding its desktop line with its consumer-focused IdeaCentre series. These systems have unusual features such as an anti-bacterial keyboard and face-recognition security. And analysts say the desktops mark a significant departure from the bland aesthetics of Lenovo’s well-known business systems.
Its market share in India is around 6% which is just half that of the leader, HP. But over the last couple of years, the growth of laptops has outpaced that of desktops.
Moreover, growth in the desktop shipment for the April-June quarter of CY08, according to research firm IDC, dropped by 2.4% year-on-year, while the laptop shipments grew 51% over the same period.
Lenovo’s strategy seems to work well with laptops which provides about 60% of its total revenues in the Indian market.
Amar Babu, managing director, Lenovo India, seen above, explains that the growth in desktops will not be at the cost of laptops, ‘in which we are already strong players. . . .
‘India was the first country where Lenovo’s consumer brand was launched outside China. The laptop business, as the numbers show, is growing effortlessly. We can surely do better on the desktop front too. So we will also look at the desktop growth in smaller cities, where the penetration is low.’
Source: India Business Standard