[photopress:IT_lenovo.jpg,full,alignright]So far Lenovo seem to have consistently go it right and now it is going a step beyond its business-user focus to hurl itself at personal computer with six new PCs.
This may be poor timing.
For the first time, in Japan computers are being outsold by other devices. Awful to relate but personal PCs are not as important as they once were. Not dead, not sick, not even a slight fever. But not the most robust of growing health.
By buying IBM’s personal computer business three years ago, Lenovo vaulted from the No. 8 position among PC makers to become the world’s third biggest.
Everyone is snapping at its heels so it is taking two major, major step to stay up there with the biggies. First it is sponsoring the Olympic Games which will give it a lot of exposure. Now it has announced that it’s expanding from its focus on business users to target the consumer market on a global basis.
Three laptops and three desktop models will be launched in multiple countries including the U.S., China, France, Russia, India, Australia, and Indonesia. Until now the company was best known for its ThinkPad business laptops. This is about to change.
Deepak Advani, the company’s chief marketing officer said, ‘This move is very important in the long run for us to meet our global aspirations. The ThinkPad is the gold standard in business notebooks, and it does help build the global brand, but with the consumer strategy we can turbocharge it.’
In the third quarter of 2007, Lenovo’s share of global PC shipments came to 8.2%, edging Acer’s 8.1% market share.
Acer competes heavily on price, Lenovo tries to position itself as the quality bran. Not that it makes that much difference. I just had to look to see I was using an Acer. But with a wireless Logitech keyboard.
Maybe I could lust after the IdeaPad U110 which is a 2.3-pound laptop with a bright red top and a high-sheen, 11-inch screen that runs right to the edge of the lid.
All six machines also offer facial recognition-based security: When you boot up, photographic software studies your face through a built-in camera above the screen, confirming your identity before it lets you start using the machine. With me this will be a problem. My mother used to have trouble recognizing me. Mark you, she had eight other children to remember.
Source: Business Times
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