Lenovo is launching a new range of laptop and desktop PCs in what represents its first attempt to corner the global consumer computer market, the Financial Times reported. Since acquiring IBM’s PC unit three years ago, the Chinese company has limited its non-domestic efforts to the business market as it focused on restructuring and streamlining its operations. But the new machines, which will be sold under the Lenovo IdeaPad and IdeaCenter sub-brands and target mid- to high-tier buyers, suggest a significant shift in strategy. The products will be launched initially in 14 markets, including the US, China and Hong Kong. Lenovo is currently best known for the ThinkPad line of laptops acquired from IBM, and lies fourth in the global PC market behind Hewlett-Packard, Dell and Acer. Most of its sales growth comes from the fast-growing domestic market.
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