Lenovo will launch nearly 50 models of computers within the fiscal year 2009 and completely cover the high-, middle-, and low-end markets.
They include more than 20 notebook models and 24 desktop models.
At the same time Chinese PC maker will put more emphasis on R&D to get back into the global market.
Thus Lenovo has two aims.
Sell like mad in its home market of China and other growing zones.
Try for a rebirth in its mature markets.
The emerging market division will target customers in bourgeoning markets such as the Mainland China, Hong Kong, Macao, Taiwan, South Korea, India, Turkey, Africa, and Russia.
The mature market division, on the other hand, will provide services for customers in full-fledged markets including Australia, New Zealand, Canada, Israel, Japan, the US, and countries in western Europe.
Despite the global financial crisis, Lenovo is expected to outperform its rivals this year. Taking advantage of China’s countryside-oriented home appliance promotional campaign subsidized by the government, the company plans to drive sales in domestic rural areas by selling low-priced computers and open 700 new retail outlets.
Trading Markets reports it will launch 15 kinds of customized computers priced at RMB2,500-3,500 ($365-510) on average, supplying computers to 320,000 Chinese villages in the coming three years.